The advent of cloud computing brings in competition for bandwidth with internal applications moving to the cloud. Organizations cannot deploy new solutions for each new challenge thrown up by the cloud. The solution lies in what firewalls. If we stopped looking at firewalls or UTMs as just security solutions that block bad traffic, we would be in a position to turn them into productivity solutions that function as business enablers. Making them operate at the Application Layer 7 and the User Layer 8 enables them to view application traffic not with an outdated port protocol combination but as a dynamic function which they can then enable effectively.