Lawmakers around the globe, responding to many well-publicized situations and concerns expressed by citizens, have become more and more focused and concerned with privacy matters. An important development in this respect is the current reform of the European Union’s (EU) data protection legislation framework which revolves around the adoption of a new ‘General Data Protection Regulation5 ’ (hereinafter referred to as ‘the Regulation’). The Regulation will replace the current European Data Protection Directive (EU Directive 95/46/ EC6) and was adopted in April 2016. It shall be enforced on May 25th of 2018. It will bring major changes to data protection legislation in Europe. Amongst the major evolutions expected from the new legislation and relevant to this paper will be: