Comcast Technology Solutions (CTS) has introduced its next-generation Cloud TV platform, a revolutionary solution for broadcasters and video service providers worldwide. Designed to unify broadcast and OTT into a single, cloud-based experience, this platform addresses the demands of an evolving video industry with a focus on cost-efficiency, scalability, and viewer-centric experiences.
The Need for a Unified Cloud TV Solution
- Evolving Market Dynamics
- As video providers face economic pressures, they seek solutions that reduce costs, streamline operations, and maximize monetization.
- CTS Cloud TV enables seamless integration of live linear TV, FAST channels, SVOD, AVOD, and TVOD into a cohesive experience.
- Enhanced Viewing Quality and Reliability
- CTS Cloud TV ensures high-quality viewing and dependable uptime through Comcast’s 24×7 managed service and robust infrastructure.
Key Features of CTS’ Cloud TV Platform
- Unified Video Management
- Centralized ingest, transcoding, live and on-demand video processing.
- Includes metadata management, content protection, and rights enforcement.
- Monetization and Analytics
- Integrates VideoAI™ for personalized content recommendations.
- Offers server-side and contextual advertising, supporting diverse monetization strategies across various audience segments.
- Flexible User Experience (UX) Options
- Customizable UX with templated solutions for mobile, web, set-top boxes, and TVs.
- Supports self-built applications for enhanced flexibility.
- Sustainable Video Delivery
- Aligns with carbon-neutral objectives, helping clients meet sustainability goals while delivering optimized video services.
Statements from Industry Leaders
- Bart Spriester, SVP and GM of Streaming, Broadcast, & Advertising, CTS
- Spriester emphasizes the scalability, reliability, and monetization benefits of CTS Cloud TV, calling it a “fully featured, modular, and flexible TV solution.”
- Maria Rua Aguete, Senior Research Director, Omdia
- Aguete highlights the massive $1 trillion video industry, noting that pay TV is resilient while ad-based online video is poised for significant growth.
- CTS Cloud TV’s flexibility allows providers to capitalize on both subscription-based and ad-supported models.
Advanced Partner Collaborations
- Certified Partner Network
- CTS partners with technology leaders such as Jump, Mux, and Broadpeak to incorporate personalized analytics and advanced advertising capabilities.
- As the central point of accountability, CTS ensures streamlined account management and solution customization for each deployment.
With CTS’ next-gen Cloud TV, broadcasters and video providers gain a powerful tool to efficiently blend live TV with OTT, meeting modern viewer expectations and monetization needs. The platform’s modular capabilities and partnerships position it as a comprehensive, future-ready solution for the global media landscape.