Social media has become an integral part of business promotion, especially to build brand image and maintain brand reputation. Small businesses to large corporations are active on various social media platforms to interact with their target audience daily. Moreover, the onset of the pandemic has compelled businesses to rely more on these platforms to connect with their world of customers. This has skyrocketed the amount of information businesses and customers share on social media. As a result, social media security threats have increased. Hackers are looking for a chance to get into accounts, steal personal and business information, and use it for various gains.
Publicly accessible social media information is vulnerable to cyberattacks from cybercriminals. To communicate with customers directly, corporations today operate multiple social media channels. However, cybersecurity measures have to be ensured within the organizations while accessing the channels to increase security. The commonly used safety models, such as the least-privileged administrative model, can be applied in organizations to ensure security. In addition, social media access to employees should be minimized.
Taking necessary steps to increase social media security in organizations will help in avoiding deliberate sabotage. However, taking no care in this matter may jeopardize your business, as your company’s platforms will be vulnerable to malpractices and attacks by cybercriminals.