Always on. Off the grid. Six degrees of separation. It’s all about relationships. That’s why we call sites like LinkedIn, Facebook, and Twitter social media. Social media is all about connections. But so is literally almost everything else: families, teams, computers, products, and even plants and animals. Now we’re finding ways to explore those connections and see what they can tell us. And they can tell us a lot: about the phone calls we make, the people committing fraud, the products to offer together, and more. Of course we’ve always had connections, but we just didn’t have a good way to find the interesting connections that are lurking in our data. Now we do; it’s called connection analytics and it helps us find patterns in the way people and things of all types are related. In this ebook, we’ve collected some cool patterns for using connection analytics, from luring new business to preventing your network from going down just when you’re working on that big proposal. We hope you enjoy the buffet of ideas provided in this ebook and find inspiration in looking for connections in your own data.
